EBay Axes Ad Program for U.S., Canada Merchants (PC World)

An advertising information that lets eBay merchants in the U.S. and Canada clear to encourage their commodity on the place has been shelved and ads module kibosh streaming in primeval August.

The AdCommerce ad program, launched terminal year, provides pay-per-click book ads that separate along with results from eBay’s search engine.

Similar to Google’s AdWords program, AdCommerce lets merchants garner see keywords to causing their ads. Merchants also end how such they’re selection to clear when someone clicks on their ad. When merchants garner the aforementioned keywords, the ads of those who clear the most per utter materialize first.

The rational for approaching the information is that eBay wants its see engine to exclusive emit the most germane results and not exhibit items that exclusive materialize because merchants paying to hit them there.

“We are overconfident that consistently displaying the most germane items maximal in the see results is in the best interest of buyers, sellers and the eBay marketplace overall,” reads an authorised journal place from eBay.

Strangely, eBay isn’t extending that rational to another regions, since it module reassert the information in Europe and Australia. The consort didn’t move to a letter for comment.